Who We Are
Intellend makes credit available to merchants in the most simplified manner by partnering with different digital merchant platforms. It helps businesses prosper and deepens engagement of the merchants with these platforms.
Intellend is currently partnering with prominent merchant platforms and leading regulated financial institutions with pan India presence to enable the above.
Intellend's core proposition is built around:
- Simplified credit access for merchants: Ease of loan application for merchants - facilitates the process with minimal documentation requirements.
- Ease of integration for merchant platforms & lenders: Access to multiple partners with minimal technology effort.
- Unlock risk free revenue opportunity for merchant platforms
Who We Are
Intellend enables simplified access to credit for merchants by embedding lending capabilities directly into digital merchant platforms. By partnering with leading platforms and regulated financial institutions with pan-India presence, Intellend ensures merchants can access timely financing within ecosystems they already trust.
Our model creates value across the ecosystem. Merchants benefit from a frictionless loan experience with minimal documentation and faster disbursals. Merchant platforms deepen engagement and retention by offering contextual credit, while lenders gain efficient access to qualified demand through a scalable, technology-led integration.
Intellend’s core proposition is anchored on three pillars: simplified credit access for merchants through seamless, low-friction journeys; ease of integration for platforms and lenders via a single, flexible technology layer; and risk-aligned, incremental revenue opportunities for merchant platforms without balance-sheet exposure.
Our Mission
To become the preferred embedded financing ecosystem in India, known for transparent pricing, flexible repayment, and a technology-driven approach to MSME lending.
Our Vision
To bridge the credit gap in the Indian economy by providing comprehensive, risk-first financing solutions for merchants and anchors that purely focus on sustainable growth.
Our Core Values
The principles that guide every decision we make at Intellend.
Risk-First Approach
We prioritize the safety of capital and sustainable lending practices above all else.
Radical Transparency
No hidden fees, no complex terms. We believe in building trust through complete clarity.
Technology Driven
Leveraging embedded finance and modern stacks to deliver seamless experiences.
Meet Our Founders
Brotish Das
Co-Founder & CEO
Strong risk and analytics expertise to ensure Intellend’s products are built on robust, scalable foundations. His disciplined approach to governance and data-driven decisions reduces execution risk while supporting sustainable growth.
Som Chatterjee
Co-Founder & COO
Leads execution and operational scale with a strong product and technology lens. His focus on disciplined delivery and platform readiness enables Intellend to convert strategy into measurable outcomes and long-term value.
